Mariya Nurislamova very first manufactured her mark as being a serial entrepreneur from the magnificence-tech space. In 2014, she co‑Established Scentbird, a fragrance‑membership assistance pitched given that the “Netflix for perfumes.” The platform swiftly scaled to more than seven hundred,000 month to month subscribers during the U.S. and Canada, providing use of 800+ designer scents.
Under her leadership, Scentbird raised over $twenty five million in venture cash, participated in Y Combinator, and became successful by 2019, producing once-a-year earnings north of $a hundred million with development of 45–50% year-more than-year. Her information—to "start small and by no means quit"—has resonated with lots of emerging entrepreneurs.
But starting all around 2018, Mariya introduced a parallel side to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This is certainly Mariya”, she regularly delivers guided meditations, Vitality‑channeling periods, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and more. The channel has developed to ~102,000 subscribers and one,200+ video clips, with her broader presence throughout TikTok, Instagram, Spotify, and podcasts reaching about 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—small business CEO by day and spiritual guru by night time—hardly ever intersected publicly until finally mid‑2024. That’s when Enterprise of Manner spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “on the list of bigger… sources of understanding of 3D planet earth warfare”.
These sights ignited a wave of online backlash:
YouTubers which include Keya’s World and Zachary Michael publicly mentioned they'd no longer work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social networking users ended up especially appalled by promises that disorders like cancer or AIDS can be cured in each week, miscarriage was “a option,” and Bodily characteristics (e.g., crooked enamel, hair coloration) held spiritual significance.
Nonetheless, Mariya remains resolute. She maintains her spiritual content is independent from her CEO obligations, stating she makes use of only “Mariya” in spiritual channels to shield Scentbird’s model.
The Power of Duality
Strengths of Mariya’s Strategy
Reliable Differentiation
Her fusion of company accomplishment and spiritual follow sets her aside—making a deeply personalized brand with pathways into membership, retreats, non-public periods, and guided ordeals .
Scale and Strategic Willpower
Scentbird’s regular expansion underscores her capability to translate eyesight into operational fact, when her spiritual side drives a equally expansive information engine.
Group Depth
The regularity and intimacy of her material—guided meditations, Q&As, and live lessons—foster sturdy Group bonds amongst followers searching for spiritual transformation.
Emerging Threats & Fractures
Brand name Popularity Hazard
The spiritual written content has produced unease between influencers, customers, and traders that are awkward associating Using these metaphysical narratives .
Written content Liability
Daring wellness promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical consumers, or regulatory groups concerned about misinformation.
Cross‑Identity Confusion
While Mariya insists on separating her two worlds, critics argue the identities by now overlap—Primarily by her involvement in Scentbird‑connected articles and sponsorships.
Navigating the long run
Strategic Choices
Compartmentalize
Mariya could maintain a clear boundary—retaining her spiritual identity below a definite name and System although keeping Scentbird individual and manufacturer-neutral.
Combine
By weaving spiritual and wellness components into her firms—which include scent + meditation kits—she could lean into a wellness‑centric manufacturer evolution.
Clarify Messaging
Tonal balance—grounding her spiritual content material with direction disclaimers or scaling again controversial metaphysical claims—could broaden her charm and lower scentbird ceo friction.
Validation by Response
Regardless of backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 private transformational functions, on line channelling classes at $three,000, and her 2021 reserve seventy two Keys to Manifestation. Her followers’ optimistic Amazon evaluations recommend her wisdom resonates deeply with many seekers .
Last Consider
Mariya Nurislamova embodies a unusual modern day archetype: a venture-pushed CEO by using a large-stakes spiritual change Moi. Her journey displays broader cultural convergence—the place general public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her small business savvy.
This is often Mariya demonstrates her capability to command consideration and build deep emotional resonance.
The fact clash in between these worlds—sparked by metaphysical pronouncements—poses both danger and prospect.
No matter whether she amplifies the convergence or attracts company boundaries, Mariya stands in a pivotal crossroads. Her next actions may possibly redefine what this means to become a founder while in the spiritual-tech era—layering ambition with authenticity within a brand name-new way.